Dairy Boy, a popular clothing and lifestyle brand, held a successful pop-up event at ONDO Bakery in Ann Arbor. The event featured specialty maize and blue merchandise, drinks, and pastries in collaboration with ONDO. Founded by Paige Lorenze in 2021, Dairy Boy aims to bring an everyday New England aesthetic to its audience.
In an interview, Chief Brand Officer Rachel Liebenthal stated that the brand’s goal is to inspire a sense of community through its clothing. Dairy Boy plans to launch a university-inspired clothing line, starting with a partnership with the University of Michigan. Liebenthal expressed excitement about bringing their products to a broader audience of students who may not have access to their pop-up events in big cities like New York.
Attendees at the event, including LSA freshman Gabby Miller and sophomore Addy Vemulapalli, praised the vibrant atmosphere and floral decorations at the pop-up. They appreciated the opportunity to experience such events in a smaller town like Ann Arbor. Overall, the event was well-received by students and community members, showcasing the brand’s appeal and potential for growth.
For more information, contact Daily Staff Reporter Sarah Spencer at sarahsp@umich.edu.
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