Walmart’s membership program, Walmart+, has become a key driver of store traffic and online sales, with subscribers accounting for nearly 50% of spending on the company’s website and app in the US. The program offers perks like free shipping and discounts, attracting loyal customers who shop more frequently and spend more than non-subscribers. As tariffs and economic uncertainty loom, Walmart+ could help insulate the company from turmoil by driving loyalty and creating new revenue streams.
The company’s upcoming investor event will provide updates on its retail business and alternative revenue streams, including the membership program and advertising. Despite challenges posed by tariffs and potential recession, Walmart’s strong position as the largest grocer in the US and its growing profitability from programs like Walmart+ may help weather the storm. The program, which has attracted an estimated 25 million subscribers, has contributed to Walmart’s robust e-commerce growth, with 11 straight quarters of double-digit online sales gains.
While Walmart+ has fewer subscribers compared to Amazon Prime, it continues to win over customers and drive profitability. With the looming threat of tariffs on countries like China and Cambodia, Walmart is expected to navigate these challenges with its strong position in the market and ability to adjust to changing economic conditions. The company’s focus on customer loyalty, new revenue streams, and cost management strategies may help mitigate the impact of global trade conflicts on its business.
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