At Watches and Wonders, an annual horological fair, celebrity sightings stole the show this year. South Korean stars and Hollywood celebrities alike were in attendance, with IWC Schaffhausen creating a buzz with a sneak peek of Brad Pitt’s upcoming F1 movie. From K-drama leads to sports legends, the event felt more like a star-studded premiere than a watch exhibition.
Roger Federer made an appearance at Rolex, while Gianna Jun, Ni Ni, Kim Woo-bin, and Simone Ashley were spotted at various brand booths such as Piaget, Jaeger-LeCoultre, and IWC Schaffhausen. Kylian Mbappé and Usain Bolt were seen at Hublot, while Summer McIntosh and Mika Häkkinen showcased TAG Heuer watches.
The presence of these high-profile celebrities added to the glamour of the event, attracting attention not only to the luxury timepieces on display but also to the personalities endorsing them. With international stars from various industries coming together to celebrate watchmaking craftsmanship, Watches and Wonders solidified its reputation as a must-attend event for both watch enthusiasts and celebrity watchers alike.
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