In April 2012, Mary-Kate and Ashley Olsen posed separately for solo ELLE UK covers before reuniting for a joint shoot inside the magazine. The twins, aged 25 at the time, showcased a new style different from their usual all-black minimalist looks, wearing rhinestone Prada and crystal Roberto Cavalli.
The shoot highlighted the sisters’ brand, The Row, which was six years old at the time and gaining traction as a symbol of ‘quiet luxury.’ Despite their young age, the Olsens displayed a sense of maturity and confidence on set, with photographer Alexei Hay noting their veteran-like presence in the celebrity world.
In an interview with ELLE UK, Mary-Kate expressed her preference for a Phoebe Philo-like modesty in the fashion industry. The sisters have since maintained a low profile, rarely making public appearances or participating in photoshoots. Their last red carpet appearance together was in June 2019.
Fashion director Avril Mair praised the Olsens for their exquisite taste and deep involvement in their brand, The Row. She was impressed by their focus on refining fabrics and fit, illustrating their commitment to quality and craftsmanship.
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