The Atlanta Falcons, particularly owner Arthur Blank, are sensitive about their past failure in Super Bowl LI, specifically the infamous 28-3 lead they squandered against the New England Patriots. Recently, the Falcons inadvertently reminded fans of this moment by posting a photo on Twitter featuring safety Jessie Bates (No. 3) and cornerback Mike Ford (No. 28). The image was quickly deleted, which some argue only amplified the situation instead of quelling it.
Fans noted that the configuration of the numbers emphasized “3 and 28,” rather than the more notorious “28-3.” The swift deletion of the post suggests that the team remains acutely aware of and sensitive to the legacy of that game, even after more than eight years. Ironically, this reaction generated more attention to the moment, as it turned into a news item due to the deletion itself, indicating that the Falcons have not fully moved on from that pivotal loss.
While addressing past failures can be uncomfortable, the team’s attempt to celebrate its players inadvertently brought back the painful reminder, demonstrating how deeply the 28-3 scoreline continues to impact the franchise and its identity. The Falcons might have chosen to avoid amplifying the narrative, but their actions proved that the memory still resonates profoundly within the organization.
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