Empowerment through Makeup: Celebrating Identity This Pride Month
Makeup transcends mere aesthetics; it embodies empowerment, self-love, and authentic expression. Leading experts from renowned Indian cosmetic brands advocate for gender-free beauty as the future, emphasizing that makeup should boldly celebrate individuality.
“Makeup is not about transformation — it’s about liberation,” asserts Muskan Jain, Brand Manager at MARS Cosmetics. With the world gradually embracing gender diversity, makeup acts as a revolutionary tool, especially during Pride Month and beyond. Consumers are encouraged to let their beauty routines reflect their vibrant essence.
Here are seven empowering makeup hacks to incorporate into your daily regimen:
1. Start with Self-Love
Begin with a nourishing skincare base. “A radiant, clean base is empowering,” says Dheeraj Bansal, Co-founder of Recode Studios. Whether opting for a matte or dewy finish, the choice should resonate with your true self.
2. Add Color
Embrace bold colors—there are no rules in beauty. “Pride is about embracing your full spectrum,” notes Mihir Jain, Sales and Marketing Director at Insight Cosmetics.
3. Frame Your Face
Brows play a crucial role in defining your look. Shape them your way, whether natural or dramatic.
4. Glow Up
“Highlighter symbolizes being seen,” shares Dheeraj Bansal. Apply it on key areas to ensure your shine is undeniable.
5. Embrace Glitter
Glitter can transform any look into a statement of fun and power.
6. Voice Through Lip Color
Let your lips make a bold statement. Choose colors that reflect your mood.
7. Ritual of Self-Affirmation
Makeup should feel personal—be it minimal or dramatic. “It’s about being seen, heard, and celebrated,” Bansal concludes.
This Pride Month, let your makeup routine reaffirm your validity and beauty—celebrate who you are unreservedly.
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