Mendoza, a small business owner, faces significant uncertainty due to the fluctuating tariff policies under the Trump administration. To mitigate the impact of U.S. tariffs, he has started routing some orders to the U.K., although this strategy is costly and affects his profits. Mendoza is particularly anxious about potential tariff increases, as a return to a 145% tariff would prevent him from importing his next shipment to the U.S. He emphasizes the need for timely, decisive action because demand for his product is strong, requiring him to place orders well in advance.
Expressing strong political sentiments, Mendoza criticizes the administration’s efforts to shift manufacturing back to the U.S., calling it a “slap in the face” to small business owners. He highlights that his product’s affordability stems from overseas manufacturing, which allows him to keep prices low for customers. As a single parent striving to fund his daughters’ college education and support his business, Mendoza’s financial situation is precarious. He reflects on his journey from military service to entrepreneurship, noting the obstacles he has overcome, including a difficult divorce.
Mendoza feels disillusioned by the policies that favor large corporations and wealthy individuals, believing they undermine the American dream for small businesses and middle-class families. He worries that the tariffs could ultimately force him out of business, a grim reality that weighs heavily on him as he works tirelessly to succeed.
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