Press Release
Sapulpa Woman Wins Lay’s 2025 "Do Us A Flavor" Contest with Nostalgic Potato Chip Flavor
Sapulpa, OK – In an exciting announcement from Lay’s, local resident Paula George has been crowned the winner of the 2025 "Do Us A Flavor" competition, claiming the top prize of $1 million. George’s winning creation, Lay’s Bacon Grilled Cheese Flavored Potato Chips, is now available in stores nationwide.
Inspired by her late father’s beloved bacon grilled cheese sandwiches, George’s flavor blends the rich, savory essence of this comfort food classic into a chip. Describing the flavor as both nostalgic and universally appealing, Lay’s showcases the harmonious combination of two all-American favorites: bacon and grilled cheese.
“I am so honored to be named the Lay’s Do Us A Flavor winner!” expressed George. “It’s a dream come true to see my chips brought to life. Knowing that thousands of fans are enjoying them fills me with immense joy.”
This year’s competition garnered over 700,000 submissions, highlighting the creativity of Lay’s dedicated fans. The two other finalists included Araceli Huerta’s Lay’s Valentina & Lime and Neelia Lynn’s Lay’s Wavy Korean-Style Fried Chicken, both of which are also available in stores while supplies last.
Denise Truelove, senior vice president of marketing at PepsiCo Foods, emphasized Lay’s commitment to flavor innovation: “The creativity and passion showcased in each submission captured the hearts—and taste buds—of potato chip lovers everywhere. We are thrilled to bring this flavor to life and celebrate our fans’ inspiring ideas.”
Join the chip revolution and taste the winning flavors at stores across the country today!
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