U.S. television ratings for the Stanley Cup Final rematch between the Florida Panthers and Edmonton Oilers saw a decline compared to the previous year. This year, the average viewership was 2.5 million on TNT, down from 4.17 million during last year’s final, which aired on ABC. The recent numbers represent the lowest ratings since the 2021 finals between Tampa Bay and Montreal. Notably, the share of viewers increased by 15% compared to TNT’s inaugural Cup final in 2023, when Vegas faced Florida. Social media engagement for NHL content during the playoffs increased by 32%.
In Canada, the Stanley Cup Final attracted an average of 3.8 million viewers on Sportsnet, while Connor McDavid aimed for his first championship. The overall playoff viewership averaged 1.8 million, which marks a 6% rise from the previous year, aided by the presence of five Canadian teams among the 16 participating.
In contrast, the ratings for the Cup final were substantially lower than those for the 4 Nations Face-Off held in February. This international competition, featuring top NHL players, drew an impressive 9.3 million viewers in the U.S. and 10.7 million in Canada, with each of the six round-robin games averaging 4.6 million viewers across North America. These figures highlight the ongoing challenges faced by the NHL in maintaining strong U.S. viewership for its marquee final events, despite some growth in Canadian and social media engagement.
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